Ubisoft: No Price Increases For AAA Games (This Year), Better Conduct

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Ubisoft has pledged to continue to keep the price tag of its impending PlayStation 5 and Xbox Series X games aligned with the present $59.99 composition we’ve had considering the fact that the Xbox 360 and PlayStation 3 launched back again in 2005 and 2006. The company’s promise stands in contrast to 2K, which a short while ago introduced larger price ranges for upcoming-generation games and now features the potential to get a title for both Xbox One and Xbox Series X in a two-deal deal for $99.99.

“For the Xmas games, we prepare to appear [out] with the exact same price tag as the prior generation of consoles,” Ubisoft CEO Yves Guillemot mentioned on a meeting get in touch with. “That’s what we’re concentrated on at the instant.”

When attendees questioned for supplemental information and facts, like no matter whether this would also utilize to the impending Much Cry 6, or if the deal would hold by way of 2021, Guillemot demurred. “For the $60 price tag, we are concentrating on the Xmas releases. These games will start at $60.”


Ordinarily I never fuse disparate story subject areas collectively, but there’s no way to presently talk about Ubisoft without also talking about the torrent of allegations presently unleashed towards the company. In the exact same get in touch with in which he mentioned video game pricing, Guillemot also declared the company was “committed to applying profound adjustments across the company to make improvements to and strengthen our office culture.”

A variety of previous and present UbiSoft workforce came ahead in late June alleging steady abusive habits as nicely as sexual misconduct. On Wednesday, Ubisoft fired its PR director, Stone Chin, for failure “to uphold the company’s code of carry out more than the system of my occupation at the company.” Ubisoft co-founder Maxime Béland was fired for allegedly choking a feminine employee at a work celebration. An additional effective Ubisoft employee, Tommy François, has been put on disciplinary depart pending an investigation into his alleged misconduct.

Kotaku has extra specifics on the allegations and investigations if you are curious, but they are specifically pertinent to Ubisoft’s extended-expression future and the limited-expression start program for its a variety of titles. A variety of the people today implicated in the allegations sit at the prime of the company. Ubisoft, it need to be observed, doesn’t have the finest observe record with women or feminine representation in normal. The company pushed back again towards the concept of owning a girl star in an Assassin’s Creed video game on a variety of occasions. Again in 2014, Ubisoft developers claimed executing so would have doubled the quantity of work and that the concern wasn’t related. Now we know that multiple large-position executives pushed back again towards the concept of a feminine guide for the reason that “Women never provide.”

Sarah Kerrigan, Bayonetta, Lara Croft, and Ellie, from the Very last of Us 2. LoU2 is one particular of the swiftest-marketing, highest-earning PlayStation 4 games of all time. So…who wants to notify him?

In any event, Ubisoft may perhaps have resolved it didn’t have to have to consider hearth for both its poisonous culture and its decision to increase price ranges simultaneously, or the company may perhaps basically be acting cautiously in the COVID-19 pandemic and not seeking to rock the boat by raising price ranges. This shift indicates we’ll have some organizations supplying $69.99 price tag details, some at $59.99, and some employing their very own bundles like 2K. We never usually get this considerably experimentation in the gaming market with pricing techniques, so this need to essentially be alternatively appealing.

Characteristic graphic from Assassin’s Creed: Valhalla. Though Eivor is canonically feminine with a gender-swapped choice for players, considerably of the artwork therefore considerably has showcased the male edition of the character. If Guillemot is severe about transforming the culture at Ubisoft, I can think of a couple of actually fundamental strategies to commence. 

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